Search results for " value dimensions"

showing 2 items of 2 documents

A Textual and Visual Analysis of the Intrinsic Value Dimensions of Romania: Towards a Sustainable Destination Brand

2020

This work examines the projected image of Romania as an emerging tourism destination. Computed content-analysis was applied to the photos, text and video materials promoted online in Romania&rsquo

Typologyvisual dataInstrumental and intrinsic valuelcsh:TJ807-830Geography Planning and Developmentlcsh:Renewable energy sourcesComputingMethodologies_IMAGEPROCESSINGANDCOMPUTERVISIONManagement Monitoring Policy and Law:CIENCIAS ECONÓMICAS [UNESCO]Experiential learningdestination brand promotionintrinsic value dimensions0502 economics and businessSpiritualitySociologyromanialcsh:Environmental scienceslcsh:GE1-350Renewable Energy Sustainability and the EnvironmentRomanialcsh:Environmental effects of industries and plants05 social sciencesUNESCO::CIENCIAS ECONÓMICASAdvertisingBuilding and ConstructionNatural resourceComputingMilieux_GENERALlcsh:TD194-195Content analysis050211 marketingThe Conceptual Framework050212 sport leisure & tourismTourismdestination imageSustainability
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The value trade-off in higher education service: A qualitative intercultural approach to students’ perceptions

2016

Purpose: Higher Education Institutions (HEIs) have become a highly competitive market, where consumers (i.e. students) are highly involved in their choices, and managers need to focus on competitive edges. This paper aims to understand the factors that influence international Master students’ choice behaviour and fulfil student expectations of customer value in HEIs. Design/methodology: With qualitative information (five focus groups) collected from international students (of 12 different nationalities) of several universities in Spain, UK and China, the paper investigates the formation of customer value as a trade-off between benefits and costs. This qualitative approach aims first at asse…

Value (ethics)Organizational Behavior and Human Resource ManagementHigher Education ServiceHigher educationStrategy and Managementmedia_common.quotation_subjectUniversitatslcsh:AEstudiants universitaris -- ReclutamentValue dimensionsEducationCollege students--RecruitingPerceived valueOriginalityManagement of Technology and InnovationAccountingEstudiants universitaris -- Actituds0502 economics and business:Ensenyament i aprenentatge::Ensenyament universitari [Àrees temàtiques de la UPC]EconomicsPerfect competitionBusiness and International ManagementMarketingmedia_commonService (business)TeamworkIntercultural comparisonsbusiness.industry05 social sciencesCollege students--Attitudes050301 educationFocus groupsBenefitsFocus groupCosts050211 marketinglcsh:General Worksbusiness0503 educationHigher education service value dimensions perceived value benefits costs intercultural comparisonsReputationIntangible Capital
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